Wednesday, June 27, 2018

Botchers and Sweat Shops: Evolution of an Ad

Martin R. Peterson was a tailor.  He adopted/fostered Robert Peterson (Roy's brother).

As competition increases, ads get a little more personal.  
19 Dec. 1907, The Osawatomie Globe (KS)
"...worth more to you than a thousand in Chicago."
8 Oct. 1908, The Osawatomie Globe (KS)
"...imitators have not, they are nothing but botchers."
3 June 1909, The Osawatomie Globe (KS)

"Don't...fatten the Chicago sweat shops."

9 Feb. 1911, The Osawatomie Globe (KS)


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